The Long Version
About
Sarah Larsen.
I spent years trying to fit my voice into someone else's framework. Coaching programs, business strategies, systems built for someone else's energy. I kept showing up, kept doing the work, and wondering why it felt so hard.
Â
That changed when I found Human Design.
Learning how I'm energetically built gave me language for what I'd always felt but couldn't name, and tools to build a business that actually fits how I'm wired. Now I help other entrepreneurs do the same. And somewhere in between client sessions, I'm slowly writing the cozy mystery I always said I'd write someday.
I'm Sarah Larsen, Business Frequency Architect, with 25 years of entrepreneurship across multiple industries and nearly a decade mentoring business owners. I use Human Design, Reiki, and a genuine gift for seeing what you can't see from inside your own business to show you what's running the show underneath the strategy, and what needs to shift so you're back in charge.
My work sits at the intersection of energetic design and real business systems. Because your strategy only works when it's built for your energy.
 My Story
I never took the traditional path.
I grew up in Ypsilanti, Michigan. The youngest of five kids, I was born 10 years after my parents thought they were done. Which probably explains a lot.Â
I attended three different colleges in my twenties and racked up a lot of credits, but no degree. Instead, I found my education through business: starting things, closing things, failing publicly, and learning how to keep going.
I’ve been married three times. I call the first my “starter marriage.” The second brought me to Virginia, where I have lived for over twenty years. That marriage ended in betrayal, and was followed by bankruptcy and a DUI.
I’m not proud of all of it, but I wouldn’t undo it either. That chapter led me to Adam, my husband and co-navigator through some of life’s tougher terrain. Together we built (and eventually walked away from) a business that left us with debt, grief, and a stronger partnership than we ever expected.Â
Our sassy husky, Kimber, has been part of our pack for the past 11 years. She'll be 13 this year and we have loved every moment of frustration and joy we've been given.
6/2 emotional Manifesting Generator
Everything led here.
Professionally, I've been a lot of things. 20 years in mortgages, chief of operations in manufacturing, wholesale, and e-commerce, magazine publisher, business coach, podcast host, and systems strategist.Â
If you're an author who hasn't quite claimed the entrepreneur part of what you do yet, I see you. Building a creative practice and a business at the same time is its own kind of design challenge, and it's one I'm living right now.
I built this work because I needed it first. And because every time I watch someone stop building for who they think they should be and start building from who they actually are, I get to witness shifts that no strategy alone could have moved.
My soul signed up for this.
Receive Transmissions of Energy + Insight for Your Soul‑Led Business
When you sign up for my free newsletter, you’ll receive:
✦ Energy‑infused transmissions delivered right to your inbox
✦ Story‑based insight + strategy for creating systems that work with your unique wiring.
✦ Early access to offers and resources and energy shifts reserved for this VIP circle.
This newsletter is for you if you’re done hustling and ready to create a business that feels like the spaciousness you've been looking for.Â
Join now.Â
